The SF MusicTech Summit was held at the Hotel Kabuki in San Francisco’s Japantown on Tuesday October 9th. Dubspot writer John von Seggern attended the summit and brings back some pro tips about making your voice heard above the din of the Internet’s vast music marketplace…
Organizers Brian and Shoshana Zisk started the SF MusicTech Summit in 2008 to bring together thinkers, visionaries, artists and business people in the music technology space, explore the current state of the digital music industry, and look at where the music business might be heading in the future as it continues to evolve. It has been held approximately twice a year since then, and this year’s was the eleventh event in the series.
Having attended the summit last fall—I was invited to join a panel on “New Technologies for Musical Self-Expression”—I was excited to go back this year and hear about some of the latest trends. Although the panels and talks at SF MusicTech are oriented more towards industry insiders than the general public, I heard a lot of great recommendations this year for musicians and artists trying to promote their work online and make themselves heard by fans. Here were some of the highlights and new things I learned, highlights from the panels on Artist Tools and Digital Marketing in particular.
The bottom line I heard from many people last year and this year was that the future of the music industry lies increasingly in selling promotional and other services directly to musicians for a modest fee, rather than investing in artists in return for future income, the old record label model that prevailed before the Internet came along and changed everything. The future for artists is going to be much like the present: using the services available to promote yourself and get the word out about your music, taking advantage of sites like the ones mentioned above as well as services like Topspin, Bandcamp, BandPage, Onesheet, and others. If you don’t know what all of these are, it would be a good idea to start investigating them now and learning about how they can help you make your musical voice heard online.
The next best thing to being there is seeing the video, and fortunately the MusicTech crew have already uploaded some great video of some of the panels and presentations. (Note: I was unable to get these videos to play in Firefox when I last checked but they seemed to work fine for me in Safari, so try another browser if you are having problems.)
As mentioned above, one of the best panels I heard was called Artist Tools, featuring representatives from online music sites SoundCloud and Bandzoogle, digital music business news site Hybebot and others discussing the wealth of tools available for artists to promote themselves these days.
Another highlight of the conference was hearing a talk on the “future of music and technology” with SF hometown favorite rapper/singer/musician Michael Franti (founder of the band Spearhead), followed by a short guitar/vocal performance. You can watch the whole session online, including Franti’s performance.
You can also listen to audio from past summits on the SF MusicTech SoundCloud page.
Dubspot editor John von Seggern has been producing and performing music with computers since his first DJ gigs in 1999 with his Hong Kong-based group Digital Cutup Lounge. Since then he has played techno at massive underground parties in China, remixed major Western pop artists for the Indian music market (and vice versa), designed orchestral electronic sounds and effects for the Pixar film Wall-E, and presented his anthropological research on music technology at academic conferences. He has authored two instructional books about computer music production and performance as well as the manual for Native Instruments’ popular software synthesizer Massive.
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