Splice: New Online Technology Platform for Artists and Producers + Q&A w/ Co-Founder and CEO Steve Martocci

We recently had the opportunity to check out Splice, a new online music technology platform that helps facilitate collaboration among producers and musicians. Below, you will find a brief overview of this exciting new program and a Q&A with co-founder and CEO Steve Martocci.

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Splice is a new online technology platform that combines online file backup, collaboration tools and social feedback for your tracks. Once you sync your Digital Audio Workstation’s (DAW) save folder with Splice, you can choose to make any of your projects public or private. If they’re public, other users can load your project into their DAW at the click of a button and add or tweak elements of your track. If you choose to keep your project private, Splice keeps a record of every save you make, acting as a cloud-based backup and version control platform which allows you to recover from any point in your project’s history. As of right now, Splice only supports Ableton Live but the Splice team plans to implement other DAWs in the coming months.

Splice incorporates social elements into the platform as well. You can follow users, comment on tracks, and send mixes back and forth using the Explore page. Explore functions like Facebook’s timeline or Soundcloud’s Stream and already highlights a steady supply of new projects and dedicated private beta users. Producer Audrey Napoleon recently made her single “Dope A La Mode” available on Explore and we imagine other established artists are in the pipeline to join Splice and contribute to the platform.

Multimedia artist, producer and Dubspot’s resident Ableton Live and sound design-expert Adriano Clemente has been using Splice and he sees a lot of potential in the platform. ”Splice is finally making possible what others promised to achieve years ago. This can be the beginning of a new generation of Producers, Remixers and Sound Designers working together like never before, using a brand new collaborative methodology: Splice has the potential to improve and evolve the way we make music today.” Adriano says.

As of right now, Splice is in private beta and the community is predictably small but the platform definitely has a lot of promise. Imagine loading in a favorite producer’s track into your DAW to use as a learning tool or easily sending stems to your mixing and mastering engineers. Or eventually you could be giving MIDI note data to remixers instead of just audio. Also Splice could be an easy and intuitive way to hold remix competitions in the future too.

Splice is giving out beta invites for 100 of our readers. Sign up through this link and tweet your username with #getspliced for priority in the private beta: “[Username] wants to #getspliced with @Dubspot and @splice” 

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We also got a chance to talk to Splice CEO and co-founder Steve Martocci about his latest project:

How did the idea of Splice come about?
Steve Martocci: Music has always been a passion of ours. My co-founder, Matt Aimonetti, is a former audio engineer and music has been a theme among the products I’ve built over the years. For instance, GroupMe was built as a better way to coordinate going to music festivals with friends.

The idea of Splice came out of a conversation with my good friend Jon Gutwillig, founder and guitarist of the Disco Biscuits, who had begun programming a few years ago. He thought that the programming world had a much better ecosystem to track your work and collaborate, and I agreed. Hearing this really struck a chord in me and after meeting Matt at a programming conference in Bogotá, Colombia and discussing the idea, we immediately knew that we had to build this platform. We announced Splice last fall and have already received a tremendous response from the digital music creation community – we know we’re onto something.

The idea of version control is interesting in a musical context. Did you all take this from coding experience?
SM: The Splice fundamentals are deeply rooted in our coding backgrounds, but we’ve built the experience from the ground up tailored to the way musicians make music. It’s designed to simplify and enhance the creative process but never get in your way, with the goal of allowing creativity to flow across the world.

I imagine the issue of copyright and ownership of the music is a concern, how does Splice navigate that?
SM: Where many technology platforms see this as a concern, we see it as an opportunity. Helping to clear songs for distribution can be a big piece of value for Splice in the end.

Are there any features you’re looking to implement in future versions?
SM: The list of features to build is so long, but what’s really important is getting the core experience right. That’s why we’ve focused on the single flow of Ableton on Mac, to nail that 10x experience, and make the product so good that it becomes an essential part of the creation process. We’re getting closer every day.

What do you think about Splice? Is it something you’d use with your DAW? Tell us in the comments below.

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